A good idea at the time: New Coke and other marketing fiascoes
Advertisers embrace an older demographic
“The shift in ad strategy takes advantage of the phenomenal buying power of Americans over 45, and is a response to the changing demographics of the American consumer. Why the change? For corporations eager to cash in on a public that's by degrees getting older and wealthier, the answer is the same as the one offered by the infamous Willie Sutton when someone asked him why he robbed banks: 'That's where the money is.' ”
American brands play to a global audience
